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What does a video production company do?

Updated: May 29, 2023

I remember one day listening to an interview with famed R&B singer, Stephanie Mills. The interviewer asked about her criteria for collaborating with someone. She responded, “I need someone who can produce me!”

I found that so odd when I first heard it. She’s been singing for years, but she also understood that a producer can get the best out of her, can help create an album that takes the listener on a journey. It’s more than just recording her voice.

It’s the same with video production. A video production company will do more than just capture a video. We can help you tell the story.

What does a video production company do?
What does a video production company do?

Videography vs. Video production

You may be familiar with videography and what a videographer does. A videographer will capture video of an event or interview, they’ll probably edit it for you, they may even create a good story for you within the editing process so that the final video flows smoothly.

When you request a video production team for your event, there is a lot more planning that goes into the event: from ideation to distribution, you're getting a team that will help you execute every step of the way. It’s much more strategic to ensure that the final product is an impressive, well produced video.

What’s involved in video production?

There are three main phases of video production and several steps and key players within each phase.

Phase 1 is Pre-Production. We’ll get you, the client, involved to understand your purpose and the goal for the video, timeline, budget, a treatment (a synopsis of what will happen in the video) may be involved. It’s important for the client to really understand the goal for the video so that it can be shot in a way that ensures the final edit also reflects those goals.

The production company will begin to present ideas to you and finalize the “story” with the client so they have clear direction on how and what to execute. This is also the time to cast any actors or actresses, if necessary, scout and reserve shooting locations, props, set the scheduling, create a script (if necessary), create a shot list, create a detailed budget, and essentially create a plan for the shoot day so everyone knows who’s involved, when and where.

A group of women sitting at a table during a team meeting.
In Phase 1, there are meetings to discuss the project.

This phase tends to take the longest because of all the planning, and sometimes, people want to rush through it. Multiple meetings may be necessary to finalize the plan for the shoot.

If we’re covering a live event like a wedding or fashion show, there may only need to be 1, possibly 2 meetings. But anything like a video shoot, commercial, live event like a fundraiser or gala, anything that we’ll need to livestream will require more than a few meetings. But good planning during this initial phase will make the following phases go much more smoothly.

Key players involved include the director and assistant director (if one is needed for the project), the producer (who may double as the director, depending on the project), the cinematographer and the client.

Phase 2 is Production. This is when shoot day or your event actually happens. Everyone shows up to the location(s) as per the call sheet, and although there might be a snafu here and there or some things may take longer than planned, most of the time, because you planned so well during the pre-production phase, shoot day goes very smoothly. The cinematography team captures everything they need from your shoot or event to then make the final phase go just as smoothly as this one.

Video production crew filming a video.
In phase 2, the video is filmed.

Key players involved include the director and assistant director (if one is needed for the project), the cinematographer, sound and lighting teams, and production team.

Phase 3 is Post-production. This is where the editors come in and put the entire story together. They will take all of the raw footage from the day’s shoot or event, find the best parts, chop it up, and create a video that tells your story and will present your vision as best as possible. There’s a lot involved in editing (sifting through hours of footage, correcting color, engineering the sound, adding graphics, overlays and transitions, etc.), and this tends to be the next longest phase because there’s a lot of time that goes into the editing process and there’s usually 1 or 2 rounds of approvals that need to happen before the video is finalized. Note that the editor will usually involve the client in the approval process, so it’s important to return feedback to the editor in a timely manner.

Computer sitting on a table with editing software and a camera next to it.
Post-production includes video editing

Once the client signs off on the final edit, it is sent to them electronically so they can distribute and share it how they wish.

Key players involved include the director, the editor and the client.

Who are key players in video production? What do they do?

There are several people who play a role in this entire process:

Image of a film slate with writing on it and a person holding a camera.
There are several key players in a video production company.

The Director: The director is the creative lead, helping to tell the story. The director is involved in all aspects of planning and executing the vision of the project.

The Production team: This team is responsible for making sure that shoot day goes smoothly and making sure everything is executed properly. They’re responsible for location scouting, casting, budgeting, ensuring everyone on set is fed and more.

The Cinematographer: This person is the visual storyteller, and they will work with the director discussing camera angles, lighting, framing, lens choices and anything else that will affect the visuals that tell the story. This person operates the main camera and often works with an assistant.

The Lighting team: The right lighting can make or break a video. Having the right lighting is even more important than using a great camera! So it’s important to have a good lighting team.

The Sound team: This team controls all the sounds heard in your video. They are responsible for making sure those that need it have microphones or have a microphone close enough to them so that the audio is heard and can be edited well for the final video.

The Editor: This person (or persons, depending on the size of the project) is responsible for taking all the footage that was shot, comb thru it, take the best shots, and put together a final video that clearly tells your story.

So, why hire a video production company?

You’re a business owner, a bride (or groom), a musician, not a videographer or video producer. Could you create your own video? Sure. But do you have the time? Or the energy? Is this the best use of your time? Probably not!

A latina female and african american male holding cameras, filming an event.
Our team can handle producing your next video or event.

Video is the one of the most successful forms of media used today to inspire, inform, entertain and convert. You probably already know this, and you know you need to create more.

You’re an expert at what you do. And so are we. Let us take care of your video production needs. You do what you do best, and let us handle the rest!

Ready to get started?

Schedule a call to discuss your needs and how we can help you.

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